Cuvée 1944 : a special cuvée
This symbolic cuvée is the result of the work of our hard-working, resilient, combative winegrowers, who often come up against headwinds, particularly today when they are going through a crisis in the agricultural world, but persist with a thirst for success similar to that which drives our armed forces.
This collection includes two Vins de France: a rosé and a red wine from our terroirs.
Cuvée 1944 : Rosé
Blend : 60% Merlot, 40% Cabernet Franc
Tasting notes: This wine has a seductive nose with notes of fresh red berries. Strawberry and raspberry aromas blend subtly to create a deliciously fruity first impression. On the palate, the attack is fresh and lively.
Food & wine pairing : Enjoy between 8 and 10°C.
This wine is ideal as an aperitif, with a barbecue, a seafood platter, scallops, pasta with cockles, creamy mussels, grilled fish such as sea bass or sole meunière.
Cuvée 1944 : Rouge
Blend : 100% Malbec
Tasting notes : An intense bouquet of black fruits. Blackberry, blackcurrant and prune aromas predominate.
Pleasant fruity notes on the palate. Round attack. The tannins are supple and well-integrated, offering a long, elegant finish.
Food & wine: To be enjoyed between 16 and 18°C.
Ideal with grilled red meat, creamy chicken with mushrooms, roast Camembert or apple pie.
Working with Le Bleuet de France
Since the end of the Second World War, the Bleuet de France association has provided psychological, material and financial support for men and women who risked their lives for France, victims of terrorist acts, soldiers wounded in overseas operations, veterans, orphans and war widows.
The collaboration between Univitis and Le Bleuet de France aims to combine the commemoration of the past with a concrete commitment to those who have sacrificed so much for the nation. Each bottle of Cuvée 1944 will contribute to this effort, with Univitis donating €0.50 to the association. This financial support aims to reinforce the noble mission of Bleuet de France and provide essential support to the association’s beneficiaries.
Each purchase of the cuvée spéciale represents more than just a simple acquisition of wine; a significant gesture of solidarity with those who served and suffered for freedom.
Testimonial from Romain Villard, CEO of Univitis and former member of the Forces Spéciales
Beyond the vines and tanks, the soul of Cuvée Spéciale lies in the personal commitment of Univitis CEO Romain Villard. A former member of the Special Forces, Romain brings a unique perspective to this project.
After training as a non-commissioned officer in the French Navy in Brest at the Maistrance school, Romain spent 10 years as a Commando Marine, with the pseudonym “Flo” and qualifications as an operational jumper and diver. His career took him all the way to Afghanistan for the Ares 6 mission, where on October 4, 2005, he was wounded by the enemy during an operation.
« As a holder and beneficiary of the “Anciens Combattants” card, I was determined to develop a joint project with the Association Le Bleuet de France. I’m thinking mainly of the 177 men of the Commando Kieffer (with a special thought for Léon Gautier, whom I had the opportunity to meet when I received my Green Beret and at other ceremonies), our American, Canadian and British allies. This vintage honors and supports our war wounded and the families of our fallen. I am of course thinking of loyal comrades Strong (Jonathan Lefort) who fell in Kapisa, Loïc Lepage, Arnaud Beltrame and so many others… victims of acts of terrorism, wards of the nation…”.»
This cuvée goes beyond being simply a wine; it represents a tribute and support for the wounded in war, the families of the missing and all victims of acts of terrorism. But it also serves as a lever for development for our winegrowers, who are facing major difficulties due to the current challenges in the world of agriculture. This creation is a shared product, conveying common values between Univitis and Le Bleuet de France: resilience and fighting spirit.
Launch and availability
Cuvée 1944 was bottled a few days ago.
It is already available to our professional customers. Bottles can be delivered in a box of 120, specially designed for the occasion.
To taste it and discover this new product, come and visit us on our stand at Wine Paris (Stand A088, Hall 6) from February 12 to 14.
Interview with Mickaël and Romain
Today, we are going to meet Mikaël Cousinet, President of the wine coopérative since July 2021 and Romain Villard, General Manager, since January 2021.
