Brand History
Completely reimagined in 2021, Côté Atlantique IGP Atlantique was born out of our unconditional love for the Atlantic coast, a territory we are proud of. As a wine producer, each bottle is carefully bottled at the property, reflecting our commitment to quality and authenticity.
Why this change?
The need to revitalize the brand drove this decision. We aimed to sustain sales growth while making Côté Atlantique even more attractive on the shelf. Our goal was clear: infuse new life while preserving the essence that made the brand successful. We also wanted to highlight our beautiful Atlantic coast better. This is why, we decided to work with an artist to illustrate its landscapes.
Preserved Elements
In this evolution, we took care to preserve the iconic elements of Côté Atlantique. The brand block, distinctive stripes, and pastel color palette remain unchanged, ensuring essential visual continuity for our loyal consumers.
Collaboration with Andi Bel Art
To bring our vision to life, we chose to collaborate with the talented illustrator Andi Bel Art. Her simple, refined style and pastel tones perfectly matched the atmosphere we wanted to create. Andi created six beautiful illustrations capturing the splendor of the Atlantic coast landscapes.
Random Labels
Each of Andi Bel Art’s six illustrations will be printed in 6 random colors, offering 36 exclusive combinations. These illustrations, true visual tributes to our beloved coast and bring an artistic touch to each bottle.
Color Palette
The carefully chosen palette of six pastel colors harmoniously complements the Atlantic landscapes, reflecting the nuances of beach huts and sunsets over the ocean.
Wine Profile
The wine profile remains unchanged for the 2023 vintage. Côté Atlantique Rosé, crafted from Merlot, Cabernet Franc, and Cabernet Sauvignon, promises a fruity and refreshing experience. Its pale hue, reminiscent of rose petals, will reveal aromas of small red fruits such as strawberry and raspberry. It will be the ideal companion for terrace aperitifs and summer barbecues.
Launching and Availability
Côté Atlantique Rosé will be bottled in a few weeks to guarantee the freshness and aromas of the wine. It will be available from February for our professional clients. To taste and discover this brand new packaging, feel free to visit us at our stand at Wine Paris (Stand A088, Hall 6) from February 12 to 14. Côté Atlantique will also be available for tasting at the IGP Atlantique stand during the fair. We will also be present at Prowein from March 10 to 12 to showcase the product to you.
Our individual customers can discover this new edition of Côté Atlantique from March on our online store and in our two shops (Les Lèves-et-Thoumeyragues and Villefranche-de-Lonchat).
Prowein 2023, here we come!
Prowein is one of the biggest events in the world of wine and spirits with more than 6000 exhibitors from 60 different countries. It gathers…
